Doux’s food truck a first in the United Arab Emirates!
With more than a 40-year long presence in the United Arab Emirates, the Doux brand certainly made its mark in Dubai in January. Organised in collaboration with the agency FLC and the distributor EMKE, the food truck, decorated in the French brand’s colours, stopped off at four of the most beautiful parks in the city: Mamzar Park, Barsha Pond Park, Zabeel Park and Creek Park.
Whole chickens, chicken fingers, frankfurters and burgers: a great variety of Doux products were available to taste, much to the pleasure of the visitors. Over 4 weekends, more than 27,000 portions were devoured! The recipes were specially prepared by our chefs, including Bobby Kapoor, a famous local chef who is very much admired by the Dubai population.
The Doux brand was the first to ever use an event food truck in which it is possible to cook, in the United Arab Emirates. This event was successful, with almost 23,000 visitors coming to taste our products and talk to the hosts.
1,500 goodies were distributed and over 2,100 photos were printed as souvenirs, thanks to the “Instaprinters” made available to visitors.
To view all the photos of the event, visit our Brandcenter!