Press A SUCCESSFUL DEVELOPMENT STRATEGY

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Doux Group development is based on three main strategic pillars

 

An integration strategy:

The Doux Group is present throughout the production chain. Since it controls the production chain from A to Z, the Group is able to ensure the traceability of all products and optimal quality.

A multi-product strategy:

Because of its ability to produce a vast range of products, the Group is able to continuously adapt to market trends and consumer expectations.

A multi-market strategy:

We market our products in over 100 countries, thus ensuring multiple outlets.

 

News / Press release
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DOUX FITLIFE : THE HEALTH REVOLUTION IN CHICKEN in KSA
20/11/17
It is now possible to enjoy a high-quality chicken while naturally protecting your health. The launch of Doux Fitlife was announced during a press conference at the French Ambassador Residence in Riyadh, where Doux and its Saudi partner Al Munajem presented the new frozen chicken, which is available in the stores of Saudi Arabia. Thanks to an innovation resulting from 2 years of research and collaboration between the French and Saudis, Doux Fitlife is the first frozen chicken fed with Flax seeds, a natural source of omega 3 and containing 10% less fat. A revolution in our plates, opening up a whole new field of healthy eating in our country.
(FR) Doux presented a project to accelerate the transformation of its business model at an information meeting for the Central Works Council
13/09/17

KEY FIGURES

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1

st

Producer

of poultry in Europe

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177

Million eggs

hatched each year

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500

Breeders

(300 integrated)

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27

Farms

(for internal reproduction)

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2300

Employees

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5000

Jobs

indirectly generated in France

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100

host countries

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517

million Euros

turnover in 2015

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81%

of turnover

from export